Modern Marketing for the Event and Wedding Planner - Simple steps to success for marketing your wedding and event planning business

Description

The most difficult part of running any service-based business - including an event and wedding planning business - is finding the right customers and growing your customer base. This straightforward-yet-comprehensive event and wedding planner marketing book gives you the secrets to marketing, branding and selling your business, breaking it all down in easy-to-understand steps.

Written by My Wedding Workbook Pro owner and marketing expert Jeff Kear - a 20-year veteran in the branding, marketing and ad industry - this how-to guide is perfect for everyone from the wedding planner just getting started to the event planning firm with multiple staff members and locations. In clear, no-nonsense language, Modern Marketing for the Event and Wedding Planner leads you through the dos and don'ts for building a successful marketing and sales effort, including how to:

• Identify your ideal customer (and what they really want).
• Determine what factors drive your customers to buy.
• Create an appealing brand for your company.
• Craft your sales and marketing message.
• Exploit niches in your local market.
• Properly price and package your services.
• Overcome the challenges of being a small business.
• Identify which marketing tactics to try first (and which ones to avoid).
• Start marketing your business on the Internet (plus guidance on building a Web site, blogging and where to market on the Web for free).
• Make the most of networking.
• When and when not to create proposals.
• Navigate through the minefield of a pitch.
• And much more.

Wedding Etiquette for the Contemporary Bride - From time-tested traditions to social media, a wedding book for the 21st century

Description

Every bride wants the best for her wedding, and Wedding Etiquette for the Contemporary Bride provides essential tips and techniques for the 21st century bride to enjoy her engagement and make the most of her big day. This full-color, 182-page ebook from the creators of My Wedding Workbook covers a generous mix of time-tested traditions and more modern developments in wedding customs (like creating a wedding website or announcing your engagement via social media platforms like Facebook).

In engaging, non-nonsense fashion, this book lays out all the important wedding etiquette topics that every bride needs to know, including:

• Engagement - Topics include tastefully announcing engagements on social media sites; submitting newspaper announcements; shopping for wedding and engagement rings; purchasing engagement stationery; and planning an engagement party.
• Budgeting - Topics include setting and maintaining a wedding budget; creating and managing a guest list; and money-saving tips.
• Pre-wedding planning - Topics include wedding theme ideas; picking a date and time as well as ceremony and reception venues; ordering invitations and wedding stationery; writing wedding vows; creating seating arrangements; and setting up a wedding website.
• Attire - Topics include wedding dress shopping and eco-friendly dress ideas; the basics of measurements and shape; and guidance on bridesmaid attire, groom/groomsmen attire and mothers' attire.
• Vendors - Topics include screening wedding vendors, including photographers/videographers, caterers, DJs/musicians, florists, and bakers/cake shops.
• Wedding-related events - Topics include how to make the most of bridal showers, bridesmaids' luncheons, bachelor and bachelorette parties and rehearsal events.
• Other wedding details - Topics include toasting etiquette; gift-giving and receiving etiquette; marriage license applications; and name change requirements.
• And much, much more.

Plus, inside the guide is a link to download 24 time-saving, handy wedding checklists and worksheets for preparing for a number of wedding-related events, including questionnaires for interviewing each vendor; checklists for writing invitations; wedding day packing lists; to-dos for booking hotels; and more.